With the Wizarding World of Harry Potter dominating the theme park news this summer it’s easy to see why SeaWorld is seldom mentioned. But one of the smallest parks in Orlando may be gearing up for a big summer.
Last summer saw Walt Disney World discount heavily in order to keep attendance figures high, even if it did hit their profit margins hard. This year SeaWorld are discounting on both tickets and accommodations packages, as well as offering a host of unique opportunities at the park this summer.
The best discount SeaWorld have to offer this year is the ‘SeaWorld Cares’ promotion, which allows guest to buy one kids ticket for $5.00 when an adult admission is purchased. Not only is this great value but also the $5.00 is donated directly to wildlife conservation charity of your choice – hence the promotion name.
Secondly there’s the ‘buy three nights get two free’ offer which does exactly what it says. Not only can you get two free nights when you book with Marriot (SeaWorld preferred partner) you also, for a limited time, get Sea World, Aquatica and Busch Gardens in a three parks for the price of two combo ticket.
But it’s not just discounts that will attract visitors to SeaWorld this summer, night time entertainment at SeaWorld is being cranked up a notch, with Shamu Rocks, Sea Lions Tonight and the Reflections fireworks show making a comeback whist VIP tours and extended opening hours for Kraken and Manta are being added.
Last summer was a clear indication that consumers respond well to heavy discounting during times of economic uncertainty and SeaWorld have taken that into account when planning their strategy for the upcoming busy season and I expect all the planning to pay off.