Hotel industry figures collected for June 2010 have shown that occupancy in the Orlando-area has increased by 4.2% compared to the same month last year.
The figures, collected by Smith Travel Research, showed that hotel occupancy stood at 66.1% in June, rising from 63.4% in the same month last year.
Average daily room rates have also risen by 2.1% over the same period, increasing from $89.20 to $91.07.
Another major indicator of industry health – revenue per available room – has also risen by 6.4%, from$ 56.59 to $60.22.
The first six months of 2010 saw a 3% increase in hotel occupancy from the same period last year, though the average room rate dropped by 5.9%, decreasing from $101.62 in 2009 to $95.59 in 2009.
Revenue per available room also dropped over the comparable periods by 3.1%, from $64.25 in 2009 to $62.23 in 2010.
The increase in occupancy in June, considered to be a busy month in Orlando, will provided a much needed boost the Orlando hoteliers who have suffered a torrid time since the economic crisis hit the tourism industry.
The drop in performance between the comparable six month periods of January to June can be partly attributed to the large number of incentives offered during 2009 in order to attract guests o book stays and extend already planned trips in the Orlando area.